Why so few products
Fewer, better things
Most baby stores sell you eleven versions of everything. We picked one of each, from small US brands whose products we'd hand to a friend: the swaddle that stays wrapped, the pacifier that gets taken on the first try, the burp cloth that actually covers a shoulder.
Every item lists its materials and care. If it touches a mouth, it's food-grade silicone, natural rubber, or cotton. And if it doesn't work for you, send it back within 30 days.
Start with sleep